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What is Jiaonqianchuan? How to use it in TikTok Shop?

What is Jiaonqianchuan? How to use it in TikTok Shop?

Help Center2025-10-16

Jiumiao Qianchuan, as a highly anticipated e-commerce advertising product on the Douyin platform, is gradually becoming a powerful tool for merchants to boost sales. However, for many new entrants in Douyin e-commerce, Jiumiao Qianchuan remains a relatively unfamiliar concept. So, what exactly is Jiumiao Qianchuan, and how can it be effectively utilized in Douyin shops? Below, we will provide you with a detailed explanation.

1. What is Jiumiang Qianchuan?
Qiumiang Qianchuan is an integrated intelligent marketing platform for e-commerce under the umbrella of Qiumiang Engine, dedicated to providing merchants and creators with a one-stop e-commerce marketing solution on Douyin. It consolidates various e-commerce advertising capabilities such as DOU+, Luban, and feed, by integrating accounts, qualifications, and funds across Douyin accounts, Douyin shops, and Qiumiang Qianchuan, enabling a seamless "product management - traffic acquisition - transaction completion" marketing process. The vision of Qiumiang Qianchuan is to become a leading intelligent e-commerce marketing platform, fostering a thriving and mutually beneficial e-commerce marketing ecosystem, while its mission is to make e-commerce marketing more effortless and efficient, driving sustainable business growth.

2. Core Advantages of Qiuming Qianchuan
Juliang Qianchuan boasts four core advantages, empowering merchants to stand out in the TikTok e-commerce arena
Integrated Marketing: Consolidate diverse e-commerce advertising capabilities to achieve unified marketing and reduce campaign and management costs.

Precision targeting: Leveraging big data and AI technology to achieve precise user targeting and ad delivery, thereby enhancing conversion rates.
Data-Driven: Providing comprehensive data support and real-time campaign performance monitoring to help businesses make informed decisions and optimize their marketing strategies.

Smart Optimization: Build an automated advertising system that provides recommendations on product selection, budget allocation, bidding, and targeting, along with automatic optimization capabilities to enhance marketing efficiency.

3. How to Use Douyin Shop with Qianchuan?
Open a Qianchuan account:
Merchants need to establish their own TikTok Official Store accounts on TikTok and link them to their shops, ensuring the stores remain in normal operation.

Log in to the Qiuming Qianchuan platform, follow the prompts to open an account, and complete the relevant certification and qualification reviews.

Create an advertising campaign:
On the Qiuming Qianchuan platform, select the appropriate advertising format (such as short video live streaming sales or live streaming sales) based on your marketing objectives.

Set parameters such as the budget, bid, and targeting for the ad campaign to ensure the ads reach the target audience accurately.
Producing high-quality materials:

Qiumai Qianchuan is a content-based platform, so high-quality short video materials are the key to successful advertising.

Merchants need to produce or select high-quality short video materials related to their products, ensuring the content is engaging and effectively conveys product information.

Deployment and Monitoring:
Submit the advertising plan for review, and it can be launched once approved.

During the ad delivery process, monitor the effectiveness in real time, adjust the delivery strategy based on data feedback, and optimize the ad performance.

Utilize the "Small Store Push" feature:
For mobile users, the lightweight advertising product "XiaoDian SuixinTui" can be utilized for quick ad campaigns.

Small Shop Push offers convenient campaign management and data monitoring features, making it ideal for beginners and those with daily quick-launch needs.

As a comprehensive intelligent marketing platform for e-commerce on the Douyin platform, ByteDance's Thousand Eyes provides merchants with powerful marketing tools and extensive functional support. By effectively utilizing Thousand Eyes' targeting strategies, creating high-quality content, and conducting real-time monitoring and optimization, merchants can achieve rapid sales growth in their Douyin stores.

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What is Jiaonqianchuan? How to use it in TikTok Shop?