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How does Tiktok store open live broadcast? How to open the relevant permissions for live streaming e-commerce?

How does Tiktok store open live broadcast? How to open the relevant permissions for live streaming e-commerce?

Help Center2025-06-23

In the sea of dynamic short videos and e-commerce, Tiktok, more and more entrepreneurs choose to open Tiktok stores, and interact closely with consumers through live broadcast to achieve sales of goods and brand promotion. However, for those who are new to the field of Tiktok live broadcast e-commerce, how to start the live broadcast journey and how to smoothly open the relevant permissions of live broadcast e-commerce are undoubtedly two core problems. Today, let's explore the answers to these two questions together.

A、 How does Tiktok store open live broadcast?
It's not complicated to start a live broadcast tour of Tiktok stores. You can also become a member of Tiktok live broadcast e-commerce by following the steps below:
1. Log in and authenticate the account: First, make sure you have logged in to the Tiktok account and completed the real name authentication. This is the basic condition for activating the live streaming function.
2. Enter the live broadcast management page: in the Tiktok APP, find the "Creator Service Center" under the "I" page, and then click to enter the "Live Broadcast Management" page. Here, you can see the option to "create a live stream".
3. Set live streaming information: After clicking "Create Live", you need to fill in the relevant information of the live streaming, such as the live streaming title, cover image, live streaming time, etc. These pieces of information will directly affect whether the audience is willing to click into your live broadcast room.
4. select and associate products: On the live streaming creation page, you can select the products to promote in the live stream and associate them with the live stream. In this way, viewers can directly see and purchase the products you recommend while watching the live broadcast.
5. Adjust live streaming settings: Adjust some settings of the live streaming according to your needs, such as whether to allow audience comments, whether to turn on bullet comments, etc. These settings will help you better manage your live streaming room and enhance the viewing experience for your audience.
6. Check the equipment and start the live broadcast: Before starting the live broadcast, ensure that your devices (such as cameras, microphones, etc.) are functioning properly. Then, click the "Start Live" button to officially enter the world of Tiktok live broadcast.

B、 How to open the relevant permissions for live streaming e-commerce?
In order to successfully open the relevant permissions of Tiktok live broadcast e-commerce, you need to meet the following conditions and complete the relevant steps:
1. Meet the opening conditions: first, you need to ensure that your Tiktok account has completed real name authentication, and the number of videos on your personal homepage has reached more than 10, and the number of followers on your account has exceeded 1000. This is the basic condition for opening live streaming e-commerce permissions.
2. Apply for e-commerce permission: In Tiktok APP, enter the "Creator Service Center" under the "I" page, click the "Commodity Sharing" function, and complete the application for e-commerce permission according to the prompts. During the application process, you need to submit some necessary documents such as ID card, business license, etc.
3. Payment of deposit: After opening the e-commerce permission, you need to pay a certain amount of product sharing deposit (usually 500 yuan). This deposit will be used to protect the rights and interests of consumers. If you engage in any violations during the live streaming process, the platform may deduct some or all of the deposit.
4. Use tools for live broadcast: After obtaining e-commerce permission, you can use the live broadcast tools provided by Tiktok for live broadcast. During the live broadcast, you can add products to your shopping cart for the convenience of viewers to make purchases. At the same time, you can also distribute coupons and other promotional methods to increase the audience's willingness to purchase.
5. Continuous learning and optimization: Live streaming e-commerce is a constantly changing field, and you need to continuously learn new live streaming techniques, marketing strategies, etc. to continuously improve your live streaming effectiveness and sales performance.

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How does Tiktok store open live broadcast? How to open the relevant permissions for live streaming e-commerce?