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The 7 video presentation forms of Xiaohongshu

Help Center2025-07-01
The short video formats on Xiaohongshu are rich and diverse, each with its unique characteristics and appeal. Here are detailed introductions to seven types of short video formats:

1. Product review:
Characteristics: Through personal experience, a detailed uation and analysis of a product is conducted to showcase its advantages, disadvantages, and user experience to the audience. This form of short video can help consumers better understand the product and make more informed purchasing decisions.
Case: A beauty blogger's color testing and uation of a new lipstick, detailing the color, texture, durability, and sharing their own usage experience.

2. Tutorial:
Characteristics: Mainly focused on teaching certain skills or knowledge, with detailed steps and concise and clear language. Tutorial short videos are highly favored by users because they can help them quickly master new knowledge or skills.
Case: A food blogger shares cooking tutorials for home cooked dishes, detailing every step from ingredient preparation to the cooking process, making it easy for the audience to learn.

3. Vlogs：
Characteristics: Recording daily life from a first person perspective, with authentic and down-to-earth content. Vlogs can bring bloggers and audiences closer together, allowing viewers to experience the real life of bloggers.
Case: Travel bloggers share their travel experiences, documenting the scenery, cuisine, and culture along the way, making the audience feel as if they are there.

4. Game:
Features: Centered around the theme of the game, showcasing gameplay, strategies, or humorous moments. Game related short videos can attract a large number of game enthusiasts' attention, increase interaction and discussion.
Case: Game anchors share exciting moments or clearance strategies of the game, while engaging in real-time interaction with the audience to increase fan stickiness.

5. Funny:
Characteristic: Presenting content in a humorous and witty manner, aimed at entertaining the audience. Funny short videos can easily attract the audience's attention, increase the video's click through rate and sharing rate.
Case: Humorous bloggers share interesting stories or anecdotes from their daily lives, adding fun to their videos with humorous language and emojis.

6. Inventory:
Characteristic: Sort and summarize a certain field or topic, presented in the form of a list or sorting. Short stocktaking videos can help viewers quickly understand the essence of a certain field or theme.
Case: A fashion blogger invents popular clothing or beauty products of the season, providing shopping references and matching suggestions for the audience.

7. Unboxing:
Features: Showcase new products, gifts, or packages received by the blogger, and share their unboxing experience and first impression. Short unboxing videos can satisfy the audience's curiosity, increase interaction and discussion.
Case: A beauty blogger receives a new product gift box from a brand, displays it in front of the camera, and shares their usage experience and recommendations.

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