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Is it better to open a private store or an enterprise store in a small Tiktok store?

Is it better to open a private store or an enterprise store in a small Tiktok store?

Help Center2025-07-16

On the dynamic e-commerce platform of Tiktok, opening small stores has become the first choice of many entrepreneurs. However, when faced with the choice between personal and corporate stores, beginners often feel confused. At the same time, they are also very concerned about when their small shop will receive its first order.

1、 Tiktok store: choice between individual store and enterprise store
Personal stores have attracted a large number of startups due to their low entry barriers, high flexibility, and low costs. This store format allows entrepreneurs to quickly enter the market, accumulate experience through practice, and gradually understand consumer needs. Individual store operators can also directly transfer profits to their personal accounts, saving the tedious process of company registration and taxation. However, individual stores may lack credibility and scale, making it difficult to compete with large corporate stores, which to some extent limits their long-term development.

In contrast, enterprise stores have more long-term development potential. Enterprise stores have significant advantages in brand building, reputation building, and market expansion. They usually have a stable supply chain and a comprehensive customer service system, which can provide a more professional and reliable shopping experience. In addition, it is easier for enterprise stores to obtain resources and support from the Tiktok platform, such as recommendation seats and advertising cooperation, which will help attract more potential customers. However, opening a corporate store requires more time and cost for company registration, tax processing, and other procedures, and the operation and management are relatively cumbersome, requiring professional knowledge and experience.

2、 Newcomers opening a Douyin store: How long can orders be placed?
For the novice, when can the order be issued after opening the Tiktok store is a key issue. This mainly depends on multiple factors such as product selection, quality, and marketing and promotion strategies.

Firstly, the selection and quality of the product are key factors in order speed. If the product is unique and of high quality, and can meet the needs of consumers, then the speed of placing orders will naturally be faster. On the contrary, if the product lacks competitiveness or has quality issues, it may take longer to attract customers to place orders.

Secondly, marketing and promotion strategies are equally important. On the Tiktok platform, by publishing high-quality short videos and using Tiktok ads to promote, users can effectively attract attention and become potential customers. If beginners are good at using these promotional tools, the speed of placing orders will also be correspondingly accelerated.

In addition, accumulating fans and establishing a good reputation are also key factors for beginners to successfully open a Douyin store. By interacting with fans, responding to user reviews, and other means, gradually establishing a good brand image will generate more purchasing confidence among users, thereby accelerating the speed of placing orders.

However, beginners need to be patient and persistent when opening Tiktok stores. Success is not achieved overnight, but requires continuous optimization of business strategies, in-depth communication with users, and improvement of products and services in order to achieve long-term stable results. In this process, the time for placing an order may vary from person to person, but as long as you keep working hard and trying, I believe every novice can usher in their own moment of success.

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Is it better to open a private store or an enterprise store in a small Tiktok store?