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How to grasp the frequency of content updates on Xiaohongshu?

Help Center2025-07-22
On Xiaohongshu, the frequency of content updates mainly depends on multiple factors, including your content creation ability, the stage of the account (pre, mid, post), and the needs of the target audience. Here are some suggestions to help you better grasp the frequency of content updates on Xiaohongshu:

1. Initial numbering stage:
For beginners, it is recommended to maintain a high update frequency during the initial process, such as daily updates. This helps to accumulate traffic and fans in the short term.

If the cost of content production allows, it is possible to try publishing daily notes in vertical fields to establish users' reading habits.
If you can create multiple notes in a day, you can also save them in the draft box and publish one to two notes every day.
It is important not to sacrifice content quality in pursuit of update frequency. On the premise of ensuring content quality, try to make daily updates as much as possible.

2. Mid term development stage:
When an account already has a certain content foundation and fan base, there is no need to maintain a daily update frequency. At this point, it is recommended to update at least three times a week to maintain user engagement.
You can adjust the update frequency based on content production costs and user feedback to find the most suitable rhythm for yourself.

3. Stable stage in the later stage:
When the account enters the later stable stage, the frequency of content publishing may have formed its own rhythm. At this point, by organizing previously published works and presenting them in the form of a collection, it is convenient for fans to quickly understand the overall content framework of the account.
At the same time, based on user feedback and data analysis, content types and publishing frequency can be further optimized to enhance user stickiness and conversion rates.

For example, suppose you are a beauty blogger sharing makeup tips and recommending beauty products on Xiaohongshu. In the early stage of account creation, you can post a daily note about different makeup tutorials, interspersed with product recommendations and usage tips. By maintaining a high update frequency and vertical content output, you can quickly attract the attention of your target audience. As your fan base grows and your account develops steadily, you can gradually adjust your update frequency, such as posting three to five notes per week, while adding more interactive elements and user feedback to enhance user experience and stickiness.

In short, to grasp the frequency of content updates on Xiaohongshu, multiple factors need to be considered comprehensively. By constantly adjusting and optimizing, we can find the most suitable release rhythm for ourselves in order to better attract and retain users.

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