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Tiktok Super Blessing Bag Function Upgrade Targeted Launch of Subdivided Crowds

News2025-10-29
As one of the tools for creating a live streaming atmosphere and boosting traffic on TikTok, the Super Lottery has recently introduced a new activity goal section, categorizing gameplay into four major segments based on business needs: increasing traffic, promoting follower growth, driving conversions, and custom gameplay. These can be selected according to different activity objectives, with further subdivisions of target audiences, such as all users, non-followers, users who have made purchases, and users with multiple purchases, helping merchants precisely reach their intended customers.

When promoting follower growth, target the "unfollowed" audience with task-driven engagement to reduce the scenario of "free giveaways without follower growth." The platform recommends pairing gift bags with low-threshold incentives such as samples or practical daily-use items to quickly engage unfamiliar users, break down cognitive barriers, and attract their first-time follow.

When acquiring new users, target the "unfollowed/unpurchased" audience to prevent duplicate claims of rewards by existing customers and reduce acquisition costs. The platform recommends distributing freebies like trial products or coupons to lower decision barriers, paired with tasks such as "posting reviews + viewing live streams" to enhance product awareness and drive first-time purchases.

When retaining existing customers, focus on those who have "purchased before / purchased frequently" and offer exclusive benefits (such as high-value products or coupons) to stimulate repurchase intent. For福袋 promotions, recommend sending red packet discounts or new product trial benefits, paired with a "join the fan club" task, to make existing customers feel a sense of exclusivity and trigger secondary purchases.

Alternatively, provide scarce benefits like limited-edition items or customized merchandise, encouraging them to "share orders + invite friends to follow," turning loyal fans into brand ambassadors.

The first three options significantly lower the entry threshold, making them easy to operate even for beginners. The Super Lucky Bag also features a "Custom" mode, supporting the selection of physical prizes, coupons, red envelope rewards, and different target groups, allowing for more flexible creation and catering to experienced operations experts.

Currently, the Super Lucky Bag activity only supports single selection for participants, while the raffle task allows multiple selections, with a maximum of 2 options.

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